What PR objective(s) do you think that Trader Joes expected to reach through this campaign? And why
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Question:
What PR objective(s) do you think that Trader Joe’s expected to reach through this campaign? And why do you think so? (cue: please be aware of the differences between PR and advertising, journalism, and marketing, and only focus on PR perspective)
What are the weaknesses of this campaign? In other words, what aspects of this campaign can be improved? And why do you think so? Explain!
Related Book For
The Legal Environment of Business A Critical Thinking Approach
ISBN: 978-0132664844
6th Edition
Authors: Nancy K Kubasek, Bartley A Brennan, M Neil Browne
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