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E IC DA Convert to SmartArt Picture Trader Joe's 6th Annual Birdies to Break Hunger Program November 20, 2019 Twitter Email f Facebook P Pieterest Golf for donations to fight hunger? We thought we'd take another swing at it. In our sixth annual "Birdies to Break Hunger" program, we've teamed up with three Florida-based LPGA players- Sandra Gal, Pernilla Lindberg, and Mo Martin-to chip away at hunger. Each time one of these players records a birdie* during an LPGA or other professional event, Trader Joe's will make a donation of $75 to benefit charities that provide food to Florida residents in need. Keep track of our 1-under-par players and the dollars they are earning on our Golf Score Card. GOLF SCORE As of November 20, 2019 DATE PLAYER EVENTS TOTAL BIRDIES DONATIONS Gal 17 139 $10,425 Lindberg 24 192 $14,400 Martin 7 . 61 $4,575 TOTALS 392 $29,400 SCORE OUT "Birdie a score of one under par on a hole. Trader Joe's PR campaign Golf for donations to fight hunger? We thought we'd take another swing at it. In our sixth annual "Birdies to Break Hunger" program, we've teamed up with three Florida-based LPGA playersSandra Gal, Pernilla Lindberg, and Mo Martinto chip away at hunger. Each time one of these players records a birdie during an LPGA or other professional event, Trader Joe's will make a donation of $75 to benefit charities that provide food to Florida residents in need. Keep track of our 1- under-par players and the dollars they are earning on our Golf Score Card. Please answer the following questions: 1. What PR objective(s) do you think that Trader Joe's expected to reach through this campaign? And why do you think so? (cue: please be aware of the differences between PR and advertising, journalism, and marketing, and only focus on PR perspective)