What Price Vertigo? Preparation Questions In preparing your case write-up please consider the following question in addition

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What Price Vertigo?

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In preparing your case write-up please consider the following question in addition to the first two questions posted at the end of the case. You do not need to answer question 3 at the end of the case. For Question 2, you may use the Excel files posted on Moodle. To compute the optimal prices, you will need to install the Solve Add-in in Excel.

Is there a threat that such price discrimination strategies may backfire? Put another way, do you foresee any circumstances under which the efforts to price discriminate may hurt the gross revenue instead of improving it?

Posted Date: May 18, 2024 06:05 PM

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What Price Vertigo? Preparation Questions In preparing your case write-up please consider the following question in addition

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