Question: What Price Vertigo? Preparation Questions In preparing your case write-up please consider the following question in addition to the first two questions posted at the

What Price Vertigo?

Preparation Questions

In preparing your case write-up please consider the following question in addition to the first two questions posted at the end of the case. You do not need to answer question 3 at the end of the case. For Question 2, you may use the Excel files posted on Moodle. To compute the optimal prices, you will need to install the Solve Add-in in Excel.

Is there a threat that such price discrimination strategies may backfire? Put another way, do you foresee any circumstances under which the efforts to price discriminate may hurt the gross revenue instead of improving it?

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