What product packaging frustrates you the most? Why?

• Explain why you think I would ask this question.
  • What does it have to do with the post-purchase processes stage of the decision-making process and what would be the implications for marketers?
• What can the marketer do to fix the problem of this poorly designed packaging?
  • Find some ideas of alternative packaging designs and brainstorm ideas to make it better.
  • Don't forget to consider what the marketer may be LOSING if they change the packaging (i.e. will the product still be protected, will it be more expensive to use other packaging, etc.) and will the customer be willing to pay more for this better packaging or not (i.e. would YOU be willing to pay more for improved packaging?!)

What is your favorite, most innovative package design? Why?

• Explain why you think I would ask this question.
  • What does it have to do with the post-purchase processes stage of the decision-making process and what would be the implications for marketers?