Question: What qualitative research method is useful when a marketer wants to understand decision - making on an individual level about how products are used, the

What qualitative research method is useful when a marketer wants to understand decision-making on an individual level about how products are used, the emotion attached to a product, or the motivation to purchase a product?
In-depth interviews
Observation
Focus groups
Survey research
What qualitative research method is useful when a marketer wants to

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