Question: What questions do companies ask when determining whether or not to use global advertising strategy? Do consumers share the same wants and needs? Are the

What questions do companies ask when determining whether or not to use global advertising strategy?
Do consumers share the same wants and needs?
Are the targets similar in different nations?
Has each country's market for the product developed in the same way?
Are the production processes in each country similar?
What questions do companies ask when determining whether or not to

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