Question: What research design approach would be most appropriate for a company that wants to understand whether a new advertising campaign actually causes increased brand awareness?

What research design approach would be most appropriate for a company that wants to understand whether a new advertising campaign actually causes increased brand awareness?

Secondary research using industry reports

Descriptive research using a cross

-

sectional survey

Exploratory research using focus groups

Causat research using a controlled experiment

Longitudinal descriptive research tracking awarehess over time

What research design approach would be most

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