Question: What research method would you use for the study that has the research objectives / questions below? Brand: Netflix Research Objective: To understand consumer behavior
What research method would you use for the study that has the research objectives questions below?
Brand: Netflix
Research Objective: To understand consumer behavior regarding the use of online streaming services
Specific Research Questions:
What factors do consumers consider when choosing an online streaming service?
What are the usage patterns among different age groups for online streaming services?
What is the brand loyalty level for the leading streaming service providers?
How does content variety influence the choice of service?
Survey
Observation
Focus groups
Mystery shopper
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