Question: What research method would you use for the study that has the research objectives / questions below? Brand: Kellogg s Research Objective: Determining how well
What research method would you use for the study that has the research objectives questions below?
Brand: Kelloggs
Research Objective: Determining how well the product fares against the competition on grocery store shelves and how enticing their packaging product versus competitors
Specific Research Questions:
From the moment a consumer enters the aisle, how long does it take them to make a purchase decision?
Does product popularity seem to vary by age? By gender?
What body language or facial expressions are observed when people search for a product?
Survey
Observation
Focus groups
Mystery shopper
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