1. What role did Steve Jobs' marketing skills play in his success? Did he plan to create disruptive or sustaining innovations?
2. Pick one product he created and describe how his segmentation, targeting, and positioning strategies were different than his competitors.

Answer rating: 100% (QA)

Steve Jobs marketing skills played a crucial role in his success as a visionary entrepreneur and the cofounder of Apple Inc His approach to marketing was characterized by innovation simplicity and a d... View the full answer