What role does artificial intelligence play in influencing consumer behavior?

Consumers perceive artificial intelligence to be fake and deceptive, so marketers should not let consumers know they are using it$.$

Consumers are more easily swayed by website interfaces that use artificial intelligence because it is easier for them to trust cutting$-$edge technology.

Artificial intelligence can help present the right message at the right time in order to influence the customer to make a purchase from the brand.

Artificial intelligence is primarily useful in the alternative evaluation phase, where it can relieve the burden on consumers to decide between multiple options.