What role does the mission statement play in the planning process?

Sets purpose of business

Links strategy and operations

Guides day to day activities

Sets company direction

Which one of the goals listed is an example of a strategic goal Twitter might set?

Acquire new users in Latin American markets by stimulating primary demand for mobile, real$-$time information sharing of relevant regional, Spanish$-$language tweets

Complete A$/$B testing of the ad versions to be used in Latin American paid media buy

Advertise Twitter on top mobile sites in terms of unique monthly visitors in each Latin American market

Expand globally with a focus on Latin America

Tactical goals link a company$$s strategy with its operations. Given what you know about Twitter$$s planning process from the reading, which one of Twitter$$s goals listed is a tactical goal?

Grow annual revenues by $18\%,$ or more to a range of $$1,3651,375$ million

Complete coding and testing of look$-$a$-$like targeting functionality by end of third quarter

Be one of the top $10$ Internet companies in the world as measured by revenues

Expand premium ad products for advertisers to create, manage, and activate tailored audiences including mobile advertising IDs, mobile phone numbers, and look$-$a$-$like audiences