What role does the mission statement play in the planning process? Sets company direction Sets purpose of business Guides day-to-day activities Links strategy and operations Review the following information about Twitter and then answer the questions about Twiters goals and/or plans. Twitter Twitter is a publicly traded company that generates revenues primarily by selling advertising to businesses and licensing user data. Twitter's 4.900 employees around the world serve approximately 200 million monetizable daily users who together send about 10,000 tweets a second. The company's massion? Twitter exists "to give everyone the power to create and share ideas and information instantly without barriers." Sources: Iqbal, M. (2020, November 12). Twitter revenue and usage statistics. Retrieved from https://www.businessofapps.com/data/twitterstatistics/: Internet Live Stats. Twitter usage statistics, Retneved December 22,2020 , from https://wwwintemetivestats. com/twitter-statistics/; Statista. Number of Twitter employees from 2008 to 2019 . Retrieved December 22, 2020, from https://www.statista.com/statistics/272140/employees-of-twitter/; Twitter, Investor relations: FAQ, fetrieved December 27, 2020, from https://investoctwittennc.corr/contact/faq/default, aspx A cornpany's strategic goals specify a direction for accomplishing the company's mission. Which one of the following would be an appropriate strategic goal for Twitter? Strengthen the core user base usage by time spent on timeline, content gencration, and mobile engagement: Update the profile experience on the iPhone with an increased focus -on bios, tweets, and phitos Increase usage by professional and citizen journalists by 50% Increase internal capocity to meet client requests for engineered predictive models and algonthms on massive scale data sets by 20 og by the start of the second quarter. Tactical goals link a company's strategy with its operations. Which of the following would be an appropriate tactical goal for Twitter? Be one of the top 10 internet companies in the world as measured by revenues Grow annual revenues by 18% or more to a range of $1.365M$1.375M Exand premian ad products for advertisers to create, manage, and activate tailored audiences including mobile advertising IDs, moble phone numbers, and look-alke audiences Complete coding and testing of look-alike targeting functionality by end of third quarter