Question: What scenario best represents an example of demographic segmentation? Multiple Choice A food company has designed a special line of easy - to - prepare

What scenario best represents an example of demographic segmentation?
Multiple Choice
A food company has designed a special line of easy-to-prepare microwavable meals that are low fat and high in fiber to attract people interested in the health benefits of the foods they eat.
A bike manufacturer offers different types of bikes designed to appeal to different age groups and income levels.
An entertainment company divides its market according to the attitudes and interests of its customers, marketing some films to people who enjoy action movies and targeting other movies to people who prefer romantic comedies.
An outerwear clothing company divides its market into groups by region of the country, designing different products for people in different parts of the country.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!