What should be included in a communication action plan template to keep responsibilities and information clear for everyone a) timing, brief description, marketing integration activities, owner, follow up b) activity type, audience, owner, follow up, cost c) timing, activity type, brief description, audience, owner A marketer is deciding whether the marketing campaign for his company's product will be a push strategy, a pull strategy, or a combination of the push pull strategies What impact does this decision have on the rest of the marketing campaign a) It informs the marketer which type of target market they should focus their attention on b) It identifies how strong the marketing message should be c) It helps to guide and identify which communication tools and methods should be used Alice has crafted her company's key marketing messages, and it is time to prioritize and organize them into a framework After she has focused on the brand promise and the positioning statement, what should be her next priority a) primary message b) call to action c) target audience

The Answer is in the image, click to view ...

Question: What should be included in a communication action plan template to keep responsibilities and information clear for everyone? a) timing, brief description, marketing integration activities,

What should be included in a communication action plan template to keep responsibilities and information clear for everyone?

a)	timing, brief description, marketing integration activities, owner, follow-up

b)	activity type, audience, owner, follow-up, cost

c)	timing, activity type, brief description, audience, owner

A marketer is deciding whether the marketing campaign for his company's product will be a push strategy, a pull strategy, or a combination of the push/pull strategies. What impact does this decision have on the rest of the marketing campaign?

a)	It informs the marketer which type of target market they should focus their attention on.

b)	It identifies how strong the marketing message should be.

c)	It helps to guide and identify which communication tools and methods should be used.

Alice has crafted her company's key marketing messages, and it is time to prioritize and organize them into a framework. After she has focused on the brand promise and the positioning statement, what should be her next priority?

a)	primary message

b)	call to action

c)	target audience

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Refer to the Hungry Dawg Restaurant example presented in this chapter. Health claim costs actually tend to be seasonal, with higher levels of claims occurring during the summer months (when kids are...

PRINCIPALS OF MARKETING Question 29 (Mandatory) (3.41 points) How can marketers estimate the impact of various marketing campaigns if they have little prior experience in estimating campaign impact?...

Question 29 (Mandatory) (3.41 points) How can marketers estimate the impact of various marketing campaigns if they have little prior experience in estimating campaign impact? They can ask what the...

Question 2 2 ( 1 point ) Listen What should be included in a communication action plan template to keep responsibilities and information clear for everyone? a ) timing, brief description, marketing...

cedu/webapps/assessment/take/launch.jsp?course assessment_id= 62206_1&course_id=1105521&content/d/1992021&step=null estion Completion Status: QUESTION 32 Afruit stand marketer has gathered marketing...

Alyiah works as a marketer for the California Seashell company, which is opening a new store with new product offerings. Alyiah is working on a marketing campaign plan for this new store and has...

BSBOPS601 Advanced Diploma Of Hospitality (project 1,2,3) Project 1 Scenario You are a senior manager for your organisation, an organisation called The Righteous Bean. Part of your responsibilities...

Course Summary IS-200.b - ICS for Single Resources and Initial Action Incidents Lesson 1: Course Overview Course Welcome The Emergency Management Institute developed ICS 200, ICS for Single Resources...

List three specific parts of the Case Guide, Objectives and Strategy Section (See below) that you had the most difficulty understanding. Describe your current understanding of these parts. Provide...

ASSESSMENT Qualification: BSB51915 Diploma of Leadership and Management Unit of Competency: BSBMGT517 Manage operational plan Student Name: Thi My Tham Nguyen Student ID: 1439205 Assessment Due Date:...

hello, i need help with this marketing plan , the company is Nike Sales Alignment At what points) in the sales process for sales funnel) does this campaign operatel Sales process stages are: 1)...

Two particles with charges Q and -Q are fixed at the vertices of an equilateral triangle with sides of length a. If k 1/4TE0, the work required to move a particle with charge e from the other vertex...

An AC electric motor of average power P= 1.1 kW operates under root-mean-square voltage of Vrms 220 V. The electric company charges 0.40 per kWh of energy. (9 points) a) What is the root-mean-square...

Five shareholders each contribute $ 1 0 , 0 0 0 in ewchange for a 2 0 6 interest in copporate stock of FNU Corporation. Fifteen vears later, FiU Corp. emters into a plan of complete liquidation....

As the manager of Smith Construction, you need to make a decision on the number of homes to build in a new residential area where you are the only builder. Unfortunately, you must build the homes...