Question 29 (Mandatory) (3.41 points) How can marketers estimate the impact of various marketing campaigns if they have little prior experience in estimating campaign impact? They can ask what the goals are for the campaign and determine whether those goals have been met. Ob) They can determine the measurement of impact by how well upper management reacts to the plan. They can ask what types of IMC tools the company will be using and how costly they are to use. a) OC) Question 30 (Mandatory) (3.4 points) What should be included in a communication action plan template to keep responsibilities and information clear for everyone? a) timing, activity type, brief description, audience, owner b) activity type, audience, owner, follow-up, cost c) timing, brief description, marketing integration activities, owner, follow-up