Question: what should be the hypotheses , research design and sample frame for this secondary research? Brief A successful fast-food chain restaurant overseas, ABC Company would

what should be the hypotheses , research design and sample frame for this secondary research?

what should be the hypotheses , research design

Brief A successful fast-food chain restaurant overseas, ABC Company would like to expand their business and enter the Canadian market. As a member of the marketing research team, you have been assigned to conduct relevant secondary research on the fast-food industry and market, consumers and extemal factors using external databases. Prepare documentations that support your findings, and based on your findings, recommend if it is viable for ABC Company to move forward with their decision-making process. Questions 1. Identify the marketing research objectives, hypotheses in this assignment 2. Justify the research design and chosen sample frame 3. Explain why secondary research is an appropriate method of research You MUST include in your report, data on. Fast-food industry and market (market size, competition) Consumers (purchase power, lifestyle choices) Extemal factors (social media, trends) Data sourced from o Mintel o Vividata Statista WARC Note: This is the minimum requirement for your report. 4. Based on your findings, recommend if ABC Company should enter the Canadian market

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