Question: What should PR professionals do before representing a party with whom they or their organization has a conflict of interest? Refrain from discussing those interests

What should PR professionals do before representing a party with whom they or their organization has a conflict of interest?
Refrain from discussing those interests with the client so as not to influence their decisions.
Disclose promptly any existing or potential conflict of interest to affected clients or organizations.
Act in the interest of their employer should the competing interests come into conflict.
Negotiate with the client to find a solution that will benefit their organization the most financially.

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