What specific conditions (a ) Make suppliers powerful? (b) Make buyer`s powerful? (c ) Contribute to intense
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Question:
What specific conditions
(a ) Make suppliers powerful?
(b) Make buyer`s powerful?
(c ) Contribute to intense competition among existing competitors?
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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