The allocation of promotional dollars between ''pull'' (consumer promotions + media advertising) and ''push'' varies drastically for

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The allocation of promotional dollars between ''pull'' (consumer promotions + media advertising) and ''push'' varies drastically for many advertisers across countries. What are the factors behind these variations?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Apr 26, 2016 09:53 AM

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The allocation of promotional dollars between ''pull'' (consumer promotions + media advertising) and ''push'' varies drastically for

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Some factors include regulations on sales promotion dollars eg no free samples limited or no ...View the full answer

Global Marketing management

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