Question: What specific data did you rely on in making your decisions? If a competitor wanted to purchase the Blue brand, how much would the data

What specific data did you rely on in making your decisions?
If a competitor wanted to purchase the Blue brand, how much would the data about Blue be worth? How did you determine that value?
Were the analytics used in the simulation descriptive, predictive, and/or prescriptive? Provide specific examples.
Which, if any, machine learning approaches do you think would have provided the most benefit in making your decisions? Why?

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