Question: What statement best describes the term incremental volume? Question 13 options: Amount of promotion activity a product should get based on its contribution to sales

What statement best describes the term incremental volume? Question 13 options: Amount of promotion activity a product should get based on its contribution to sales volume Total sales in stores where any promotion or merchandising was present The amount of volume lost from employee or consumer theft Estimate of sales volume during a promotion that is over and above the expected base (regular) sales Estimate of sales volume expected to occur in the absence of a promotion or merchandising

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