Question: What statement best describes the term incremental volume? Question 9 options: Amount of promotion activity a product should get based on its contribution to sales

What statement best describes the term incremental volume? Question 9 options: Amount of promotion activity a product should get based on its contribution to sales volume Estimate of sales volume during a promotion that is over and above the expected base (regular) sales Total sales in stores where any promotion or merchandising was present Estimate of sales volume expected to occur in the absence of a promotion or merchandising The amount of volume lost from employee or consumer theft

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