What statement is incorrect about the Carlsberg case that we study this semester? In Russia, Carlsberg has been losing market share for the last $10$ years or Russia's annexation of the Crimean Peninsula in $2014$ worsened the business environment for Carlsberg Carlsberg has increased its exposure to Russia, up until Russia invasion into Ukraine in $2022.$ the $1990$s and early $2000$s$,$ inefficientsub$-$scale local breweries in Russia could be enhanced by investment in modern technologies and management practices