Question: What steps are required in developing an advertising program? . How should marketers choose advertising media and measure their effectiveness? How should sales promotion decisions

  1. What steps are required in developing an advertising program?
  2. . How should marketers choose advertising media and measure their effectiveness?
  3. How should sales promotion decisions be made?
  4. What are the guidelines for effective brand-building events and experiences?
  5. How can companies exploit the potential of public relations?

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