Question: What strategic challenges does IKEA face going forward? Make sure to define corporate strategy before identifying the strategic challenges facing Ikea. Reference Source: -Ikea's Global

What strategic challenges does IKEA face going forward?Make sure to define corporate strategy before identifying the strategic challenges facing Ikea.

Reference Source:

-Ikea's Global Strategyin Wild, J.J., and Wild, K.L., 2020. International Business: The Challenges of Globalization. Global Edition. Sydney:Pearson.

-'Ikea's Strategies for Global Success' in Cavusgil, T., Knight, S.G. and Riesenberger, J.R., 2017. International Business: the new realities. New York: Pearson.

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