What strategic choices create value? How value creation would be reflected in financial operating performance? And how it would reflected in stock prices? ' Given the nature of the industry, and drivers of success outlined in the case, do you think that either firm can attain a sustainable competitive advantage in the rapidly growing delivery market in China? Closely examine the financial and operating data in Exhibits 1 and 2. How have each of the companies performed between 2000 and 2005?. Which firm was performing better. Explain and justify your reasoning. Familiarize yourself with the stock price data in Exhibit 6. How had FedEx and UPS performed between 2000 and April 2006?. Which firm was performing better? Why? Assuming stock prices reflect anticipated future performance, how might one interpret the greater FedEx cumulative return