Question: What three strategies do marketers use when implementing the attitude toward object model? Appealing to consumers' emotions, enabling people to act, and providing rational product
What three strategies do marketers use when implementing the attitude toward object model?
Appealing to consumers' emotions, enabling people to act, and providing rational product information
Focusing on visual imagery, understanding how consumers' attitudes are formed, and using purchase intention scales to assess consumer behavior
Adding new product attributes, changing consumers' perceptions of existing attributes, and developing new products after researching consumer preferences
Strengthening and maintaining the existing positive attitudes of customers, changing the strong and positive attitudes consumers have toward the market leaders, and understanding the order in which the factors of the tricomponent attitude model influence the decisionmaking process
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