WHAT TO DO: IMPLEMENT MARKETING MIX

Step 1: Determine the resources required to implement the marketing mix selected in Activity and document the outcomes using Template 2.

Step 2: Determine and brief the marketing team members of their roles and responsibilities in the implementation of the marketing mix.

? Determine the roles and responsibilities of the following stakeholders in the implementation of the marketing mix and document using Template 2.o Team leader (Online Marketing)o Digital Marketing Executiveo Digital marketing copywriter? Brief the team members assigned of their roles and responsibilities and ensure clarity of information.

Step 3: Develop strategies for communication and team building during the implementation of the marketing mix and document using Template 2.

Step 4: Develop strategies for monitoring marketing activities.

? Determine the marketing activities to be implemented for the marketing mix and document using Template 2.? Develop two (2) strategies for monitoring each marketing activity and document using Template 2.

TEMPLATE

1. Key characteristics of the products and/or services: The products and services offered by the company are of high quality and are able to meet the needs of the customers. The company has a wide range of products and services that it offers to its customers. The products and services offered by the company are able to meet the needs of the customers. 2. Signicance to the market. The products and services offered by the company are signicant to the market because they are able to meet the needs of the customers. The company has a wide range of products and services that it offers to its customers . 3. Task requirements for establishing, implementing, and monitoring marketing mix. The task requirements for establishing, implementing, and monitoring the marketing mix are as follows: -The company should research the needs of the customers and identify the key characteristics of the products and services that are most important to them. -The company should establish a marketing mix that is able to meet the needs of the customers. The company should monitor the marketing mix on a regular basis to ensure that it is able to meet the needs of the customers. 4. Pricing variables and determine their effect on demand. The pricing variables that will affect demand are as follows: -The price of the product -The price of the service -The price of the competitor's product -The price of the competitor's service. 5. Potential customer bases for the existing products and/or services. The potential customer base for the company's products and services is as follows: -Individuals -Families -Businesses Organizations. 6. Key market pressure points. The key market pressure points for the company are as follows: -The need to meet the needs of the customers -The need to offer high-quality products and services -The need to offer competitive prices. Template 2: Implement marketing mix Resources required Roles and responsibilities of the following stakeholders ' Team leader (Online Marketing) Digital Marketing Executive Digital marketing copywriter Strategies for communication and team building Strategies for monitoring marketing activities ' implementation for the marketing mix ' two (2) strategies for monitoring each marketing activity 7. Four (4) marketing mix components. The four marketing mix components are as follows: -Product -Price -Place -Promotion. 8. How each element of the marketing mix will be used. Each element of the marketing mix will be used as follows: -Product: The company will offer high-quality products that are able to meet the needs of the customers. -Price: The company will offer competitive prices that are able to meet the needs of the customers. -Place: The company will distribute its products and services through a wide range of channels that are able to meet the needs of the customers. -Promotion: The company will promote its products and services through a wide range of channels that are able to meet the needs of the customers. 9. Effects of the following marketing mix components on each other and relative importance to the customer base. -Customer service levels: The customer service levels will have a positive effect on the other marketing mix components. The customer service levels are important to the customer base because they are able to meet the needs of the customers. -Distribution: The distribution of the products and services will have a positive effect on the other marketing mix components. The distribution of the products and services is important to the customer base because it is able to meet the needs of the customers. -Pricing: The pricing of the products and services will have a positive effect on the other marketing mix components. The pricing of the products and services is important to the customer base because it is able to meet the needs of the customers. -Promotion: The promotion of the products and services will have a positive effect on the other marketing mix components. The promotion of the products and services is important to the customer base because it is able to meet the needs of the customers. The company should research the needs of the customers and identify the key characteristics of the products and services that are most important to them. The company should establish a marketing mix that is able to meet the needs of the customers. The company should monitor the marketing mix on a regular basis to ensure that it is able to meet the needs of the customers