What Truly Makes a Great Logo Hi Class, Please watch the video and connect this week's class + This Is Marketing, Seth Godin (PLEASE READ THE BOOK) to answer the questions. Discusssion Questions: What are the 4 types of logos identified in the video and give examples of each type other than those listed in the video? During the video, logo designer Michael Bierut makes the statement, "they think they are judging a diving competition, but actually, all of these organizations are in swimming competitions...". What does this statement say about how marketers should approach designing a logo for their product? What role does a logo play when it comes to a company's brand? How has social media and advances in technology changed how companies manage to brand? Any additional thoughts on how your view of a brand has changed or evolved since learning more class