Question: What two elements, when properly planned and executed to work together, can have a synergistic effect much greater than that of either promotional mix element
What two elements, when properly planned and executed to work together, can have a synergistic effect much greater than that of either promotional mix element alone?
Multiple Choice
advertising and sales promotion
refunds and rebates
coupons and slotting fees
trade allowances and priceoff deals
cooperative advertising and bonus packs
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