Question: What two elements, when properly planned and executed to work together, can have a synergistic effect much greater than that of either promotional mix element

What two elements, when properly planned and executed to work together, can have a synergistic effect much greater than that of either promotional mix element alone?

Multiple Choice

advertising and sales promotion

refunds and rebates

coupons and slotting fees

trade allowances and price

-

off deals

cooperative advertising and bonus packs

What two elements, when properly planned and

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