What types of group influence exist Why must a marketing manager be aware of these separate types of group influence Describe the factors that affect the diffusion rate for an innovation How can these factors be utilized in developing marketing strategy What is co branding Is it effective What is ...

Types of Group Influence 1 Normative Influence This occurs when individuals conform to the expectations or norms of a group to gain acceptance approval or avoid rejection 2 Informational Influence Thi ...

What types of group influence exist? Why must a marketing manager be aware of these separate...

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Posted Date: May 13, 2024 02:09 AM

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What types of group influence exist? Why must a marketing manager be aware of these separate...

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Types of Group Influence 1 Normative Influence This occurs when individuals conform to the expectations or norms of a group to gain acceptance approval or avoid rejection 2 Informational Influence Thi... View the full answer

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