Describe the factors that affect the diffusion rate for an innovation. How can these factors be utilized

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Describe the factors that affect the diffusion rate for an innovation. How can these factors be utilized in developing marketing strategy?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:59 AM

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Describe the factors that affect the diffusion rate for an innovation. How can these factors be utilized

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Type of group Some groups are more accepting of change than others In general young affluent and hig...View the full answer

Consumer Behavior Building Marketing Strategy

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