What types of promotion are most appropriate at the different stages of the buying decision process?

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What are the promotional goals most desired at each stage of the buying decision process?

What types of promotion are most appropriate at the different stages of the buying decision process?

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Posted Date: Mar 30, 2024 03:30 AM

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What types of promotion are most appropriate at the different stages of the buying decision process?

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Essentials of Marketing

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