1. What was Theranos' strategy/competitive advantage?

• Low prices
• Ability to run multiple tests using the same drop of blood
• Convenience
• Claimed to be able to provide fast test results, unlike other laboratories that take days or weeks
• Part of their strategy was to partner with popular companies and high value individuals to gain trust

1. What were the issues/concerns raised about Theranos?

• Patients were misdiagnosed
• Fraudulent claims
• Fake test reports
• Secrecy and lies - wouldn't tell the public how the product works causing speculation about if the results are accurate
• There leadership - Theranos was designed by a Stanford dropout without medical experience or training
• Theranos' high valuation of billions of dollars led to speculation in the public
• Scientists were sceptical due to the fact that Theranos chose not to present their product at professional meetings and share live demonstrations and data.
• It was taking a drastically long time for the FDA's approval

1. How did Theranos garner a valuation of $6 billion?

Research Theranos today to answer the follow question

1. What are your views on what really happened at Theranos and whether this constituted fraud?

Read the Financial Statements case study and answer the following questions

1. Identify how Disney makes money, i.e. where it earns its revenue?
2. Calculate each business segment's contribution to Disney's total revenue and operating income? Provide data in chart format.
3. What is the primary driver of revenue for each of Disney's segments?

Answer rating: 100% (QA)

Theranos strategy and competitive advantage initially revolved around several key factors 1 Ability to run multiple tests using the same drop of blood ... View the full answer