Question: What was your reaction to this case study? Why do you think it was included in the chapter on Servant Leadership? If you were asked

What was your reaction to this case study? Why do you think it was included in the chapter on Servant Leadership?

If you were asked by Morillion and Kopp for your advice about which direction they should take Veja in, what would be your advice? Why

What was your reaction to this case study? Why do

THE CASES Case 8.1 Veja: Sneakers With a Conscience Veja is the world's first eco-sneaker company. In September 2010, the five-year-old venture was a leader in ethical fashion and an inspiration for other eco-fashion start-ups. Like-minded large companies were approaching the two founders with acquisition in mind, but they were not yet ready to sell. Sebastien Kopp and Franois-Ghislain Morillion were still working toward holistic oficring that engages employees, consumers, suppliers, partners, and even artists Koppand Morillion wondered if the movement would be better served by large organizations that can get emerging brands such as Veja into the mainstream or by ventures such as Veja

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