what were the unexpected marketing aspects that were redefined in the age of Covid-19?

2- Specifically, what do you think the author tries to convey to the digital marketer when she says: "Old truth: Marketing begins with knowing your customer. New truth: Marketing begins with knowing your customer segment"? What type of customer segment knowledge has become the most relevant to the digital marketer?

3- What adjustments are essential to the digital marketer in order to improve customer experiences?

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1 Unexpected Marketing Aspects Redefined in the Age of Covid19 Shift to Digital The pandemic accelerated the adoption of digital channels for marketin... View the full answer