What What you should be working on: Develop a cover letter for a specific job posting in your field. (Use the job ad Position: Marketing Coordinator Company: Turner Fleischer Location: Toronto , ON Status: Full-time, Permanent ) The cover letter should address the specific requirements of the targeted position. Format your letter as you would a formal business letter Use a formal writing style - the employer is not a personal friend or family member Be as concise as possible, without generalizing your skills (speak about skills specific to the particular job) Don't send out the same generic cover letter to several companies Make the employer feel they are the only company you are applying to by doing research and customizing every letter Look closely at your job ad and ensure your ad was long enough to extract at least 10 key phrases. You want to showcase as many of these phrases in the cover letter to show you can complete the skills and have the requirements of the ad. The cover letter should follow a business letter format. It should contain at least three, but no more than four paragraphs. Do not forget to sign it. (Since a real signature cannot be done, in your Work document, type your name and then go to your home page-in Word, highlight your name and then choose from the drop down menu a different font. I find a calligraphy one looks nice.) Additionally, make up the company name, their address in full, a person to address the cover to, and their position as this will be a point of differentiation for you. Always revisit your formatting, capitalization, grammar, sentencing etc. If there are errors in your cover letter and resume, your submissions to the Employers will not be considered.