what would it be the SWOT Analysis

This sample marketing plan seludes the lypleal content you should include on all marketing plants. The Erecutite Summary contes first duighlighted bune ir gray), followed by the curious sctions of the plan, beginning the the Situation Analysis. Note that in the margins, there are a number of motes to provide guulance as you deurlop wour own marketing plan. Also, the relevant book part for alch section is referenced. Executive Summary Situation Analysis S& Smoothie Company is a relatively young business that produces fruit-and-yogurt- based beverages that offer superior flavor and nutritional content and are enhanced with unique packaging. Within the United States, S&Shas targeted a consumer market of young. et, health conscious wale consumers who tryum gyms and health dubs and two bread reseller markets (l) gyms and health cubs and (2) smaller upscale food markets Stes distributes its products through manufactures agents in the United States, Canada, and the United Kingdom and though Internet sales. An analysis of the internal and external environments indicates the firm enjoys important strengths in its product, employen and reputation, while weaknesses are apparent in its limited size, financial resources, and prd. uct capabilities. S&S faces a supportive external environment, highlighted by a growing interest in healthy living and limited threats, primarily from potential competitive growth Marketing Objectives The S&S marketing objectives are 1. To increase awareness of s&s Smoothies from 20 percent of the target market to 50 percent within the next 12 months 2. To grow the percentage of the target market who have tried the product from 10 percent to 15 percent within the next 12 months 3. To increase rom sales of S&S Smoothie by 40 percent within the next 12 months 4. To increase channels of distribution to indude the new organizationalastomer segmat. 5. To introduce two new product lines over the next three years, including Aline of smoothan with unique sourmet flavors Aline al low carb