1. What would your defined audience need to know in order to understand your explanation? (Artifact I am using for is Shopware, Found here: https://1.shop-ware.com/auto-shop-software/?utm_source=google&utm_medium=ppc&utm_campaign=branded&utm_term=shopware&utm_campaign=Q4+2021+Demand+Generation+Pinch+NA+-+NEW&utm_source=adwords&utm_medium=ppc&hsa_acc=8257638964&hsa_cam=17376396921&hsa_grp=138966856924&hsa_ad=601310727556&hsa_src=g&hsa_tgt=kwd-5420029208&hsa_kw=shopware&hsa_mt=p&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQjwxMmhBhDJARIsANFGOSthRwUTWeB4MqCjLonziFV6UHK_EdTMNSnURhT_WkQUKIkooWSCc2gaAtrYEALw_wcB

So for this question we must first define who our defined Audience is?

• Our defined audience is: Small and Mid-sized Auto shop Owner looking to streamline and organize shop business processes.

What do they need to understand: Our Audience Needs to have prior knowledge of the basic processes of a CRM( Customer Relationship management Software)

  How do I explain to my Audience what they need to know in order to understand my Explanation/