Question: When a buyer is deciding between multiple sellers, they might use a weighted multiattribute model to make their choice. If you are one of the
When a buyer is deciding between multiple sellers, they might use a "weighted multiattribute model" to make their choice. If you are one of the sellers, what would be the most important thing to learn about their decision model?
Which attributes have the highest weight
The price point that they are looking for
The total number of attributes they are considering
Which attributes have the lowest weight
The competitors that you are selling against
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