Question: When a capability is not central to a firm s profitability but they are better than their rivals at executing that capability, we would call

When a capability is not central to a firms profitability but they are better than their rivals at executing that capability, we would call that what?
When a capability is not central to a firms profitability but they are better than their rivals at executing that capability, we would call that what?
Key strength
Key weakness
Superfluous strength
Irrelevant weakness
None of the above

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