Question: When a company interacts one - on - one with large numbers of customers to create customer - unique value by designing products and services

When a company interacts one-on-one with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs, it is following ________.
a.
Localization
b.
Mass customization
c.
Mass marketing
d.
Concentrated marketing
e.
Undifferentiated marketing

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