Question: When a company targets a certain segment or niche, and customizes its offering to the needs of that particular segment through the addition of features

When a company targets a certain segment or niche, and customizes its offering to the needs of that particular segment through the addition of features and functions, the company is pursuing a

__________

strategy.

.

product substitution

.

focus differentiation

.

broad low

-

cost

.

broad differentiation

.

focus low

-

cost

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