When a consumer already formed a consideration set, a rank ordering of acceptance criteria, based on their importance to the consumer, is used to select the best choice alternative. The consumer seeks the best option in the consideration set, going from the most important attribute to the least important attribute. This consumer is making a decision using the:

disjunctive decision rule.

lexicographic decision rule.

elimination by aspects decision rule.

compensatory decision rule.

conjunctive decision rule.