When a consumer says I just like the product as their reason for buying the product, they were engaged in Attribute based evaluation Alternative based evaluation Affect based evaluation Elimination by aspects rule Lexicographic rule When a consumer says I just like the product as their reason for ...

The consumer saying I just like the product as their reaso ...

When a consumer says I just like the product as their reason for buying the product,...

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ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Posted Date: Feb 14, 2024 12:28 AM

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