Question: When a consumer shops at an upscale apparel store, what factors determine whether the consumer feels that he or she got a fair value? How

When a consumer shops at an upscale apparel store, what factors determine whether the consumer feels that he or she got a fair value? How does the perception of value differ when that same consumer shops at a low-end apparel store?

How would situation analysis differ for a shoe store chain and an online shoe retailer?

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