When a consumer shops at an upscale apparel store, what factors determine whether the consumer feels that

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When a consumer shops at an upscale apparel store, what factors determine whether the consumer feels that he or she got a fair value? How does the perception of value differ when that same consumer shops at a low-end apparel store?
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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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