Question: When a customer shops at Starbucks, they walk into the store, order their coffee, pay for the coffee, talk to the servicer, get the coffee

When a customer shops at Starbucks, they walk into the store, order their coffee, pay for the coffee, talk to the servicer, get the coffee and then sit down and enjoy the coffee. For Starbucks, each of these moments is called a

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Multiple Choice

communication

touch point

shopping interaction

When a customer shops at Starbucks, they walk into the store,

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