Question: When a marketer must develop a set of products and services to appeal not only to the immediate customer, but also to the customer of

When a marketer must develop a set of products and services to appeal not only to the immediate customer, but also to the customer of the immediate customer, he or she is dealing with which of the following?

	A.	The fallout of too much advertising
	B.	Word of mouth advertising
	C.	The phenomenon known as derived demand
	D.	The fallout of too much advertising

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